A Digital Marketing Agency Specializing in SEO, Branding & AI Optimization

The Sapid SEO Company team has been involved in internet marketing, search optimization, and search engines testing since the early 2000s. Every year, digital marketing evolves and there are new systems, strategies, and concepts to be applied, but one constant continues: generating targeted organic traffic is the best business development objective because it converts so well.

This is a general lack of understanding as to what search engine optimization entails and what differentiates SEO companies.

The two most common questions we hear from prospective clients are:
“What can I expect an SEO company to do to increase my online presence?”
“Do we really need to hire a company for SEO services?”
In short, through SEO services, a company like Sapid SEO Company is responsible for getting a client website as high as possible in the search results for a specific keyword phrase. The reason to hire the right SEO company is that your business should be an expert in its own area, like Sapid SEO Company is an expert in search ranking and getting organic traffic.

There are too many factors involved and systems needed to both manage your internet visibility and focus upon managing and growing your business. When you hire Sapid SEO Company, you are hiring an entire team to do the job of managing an online marketing strategy that you would expect at least 1 person to do in your organization.

An SEO agency is responsible for making a website page appear in the top of the search engine results. This is done through a process referred to as search engine optimization, which means the contents of a website page need to be optimized in order to be displayed as results in the  search engines.

SEO strategy development and a comprehensive SEO campaign deployment is an extremely important service offered by SEO companies, since roughly more than 90% of online experiences begin with search engine inquiries. Additionally, in nearly half of these online searches, the people click on the website links of the first three search results. Conversion optimization is achieved through testing the meta descriptions, meta titles, and on page SEO factors such as page titles, blog post or page content quality, page speed, and internal linking to other relevant topics.

This means to be relevant, your website has to be on page 1 of the top search result and in positions 1-3 of the top results to receive the majority share of the traffic.

Different agencies offer different degrees of website ranking services, although for most agencies the focus is primarily upon just organic search engine ranking.

That said, many businesses want a company like Sapid SEO Company to assume responsibility for increasing the traffic conversion rates but the conversion rate is very dependent upon a company’s branding and quality of their offers. Even though we offer custom SEO services, we have no control over our client’s products or services, or what happens throughout the sales process.

Experts in search ranking don’t always agree

There are two types of services, and most companies have utilized both approaches. Black-hat and white-hat SEO define the strategies used to get a website into the top positions for relevant keywords. Generally speaking, White-hat techniques should not penalize your website, but black-hat techniques could put your website authority at risk.

The problem is that the majority of your competitors have tried, or will try in the near future, black-hat techniques. Google defines black-hat optimization techniques as anything artificial or paid when it comes linking to websites or the manipulation of traffic to a website.

Standard white-hat methods include:

• Site security (HTTPS versus HTTP)
• Mobile-friendly websites
• Web page load times
• Schema markup
• Web page quality
• Web page content length
• Social signals associated with a website
• Backlinks associated with a website
• Web page image optimization
• Web content that matches a user’s search intent (click through rate and dwell time)

Sapid SEO Company strategically optimizes these factors to facilitate the goals of our clients.

Search Engine Marketing (SEM) mostly refers to paid advertising channels that may include PPC campaigns on ad networks such as Google AdWords or Facebook or Instagram ads. SEM typically focuses upon driving traffic through paid sources whereas SEO focuses upon organic traffic. One effective strategy is to use organic traffic to create initial contact with a website and then use paid ads with re-targeting to reinforce a brand.

Search Engine Optimization (SEO) is a very important component of web site development. In fact, for us, the search optimization process begins before web design when we build a new website or re-design an existing website. There is a sequence to search engine optimization and if you can understand this process it will help you to identify the best SEO company for you.

1. Keyword research
2. Website outline and deep structure of categorical content (keyword silos)
3. Web design
4. Technical SEO for speed and performance optimization
5. Topical authority through relevant content maximization
6. Local citations
7. Social media branding activities
8. **Backlinking** – this is like the special sauce. A little bit done the right way on a fully optimized site goes a long way!

A website needs to be optimized so that it can be associated with relevant keyword phrases in the search engine results for the ultimate purpose of driving targeted website traffic. There are many different SEO techniques that you can use, but the most foundational method is to focus on what are known as on page elements of your web site. These are the areas such as title tags, meta tags, keyword tags, headings and even keywords in the URL permalink structure.

One of the most important SEO factors is relevant and quality content creation. In order to get the most out of an SEO strategy, it is vital that you create high quality content so that your pages are indexed by the search engines and people share the content.

There are no set principles for search optimization. While there exist standard optimization points of a website and the content on a page, what do you do when your top competitors have already checked the box for the basics? This is when quality SEO services come in to play. Keep in mind that most niches that generate money are going to be highly optimized. Once the foundational elements of SEO are covered, then everything else is trial and error to find the dynamics that push a website into those top search result positions.

The way to choose between SEO companies is to understand the niches in which they have demonstrated successful ranking. If they can rank in a highly competitive niche, then they can most likely rank in your niche given that they have a feasible budget and timeline.

SEM – Paid search engine marketing
SEO – Organic search engine marketing
With organic search engine marketing (SEO), the way that you promote your site is more focused on creating quality content for the keywords that you are targeting. Paid search engine marketing requires less emphasis on website content and allows a business to get the highest level of visibility on a search results page. The main goal of internet marketing is to increase your traffic volume, and you want to focus your efforts on keywords that will bring people into your website. This leads to a common question: which is better?

Is SEO better than SEM?
When it comes to online business promotion, there is no real answer to the question. Both methods have proven to be successful for many companies because of their ability to increase your traffic volume and your profits, but the bottom line is that there is no exact comparison when it comes to traditional search engine marketing and organic search engine marketing.

Common Attributes of SEM & Pay Per Click (PPC) Advertising
Immediate visibility once campaigns are approved
Lower conversions due to fewer people clicking on advertising links
Common Attributes of SEO
Takes multiple months to build rank
Higher conversions due to more trust in organic ranking over advertising placement
If an organization has the budget, it is often a great idea to utilize both SEM and SEO to ensure that visibility is immediate (but lower conversions which is more costly), and that in the future organic visibility will be higher (higher conversions lower acquisition costs).